Presents marketing principles including organization of intelligence - know your market as well as you know yourself, and a secure position - occupy a position that cannot easily be taken by your opponent. This book also presents the principle of surprise - gain psychological dominance and deny the initiative to you opponent.
Phillip McIntyre presents the latest scholarly research into creativity and creative practice. The book provides insights to media practitioners and policy professionals, looking at television, radio, film, journalism, photography, popular music and new media in relation to psychology, sociology and cultural studies.
By drawing from biological, psychological and sociological perspectives, the book aims to provide social work students with a theoretically informed basis to observe, understand, and interpret people's behaviours in ways that will contribute to excellent practice.