Life is about getting what you want, and sales skills can improve your life. Most people resist spelling out what they want, but those who know what they want and know how to ask for it are far more successful in all aspects of life. This book highlights the psychology behind getting people to do what you want.

Including 125 effective marketing weapons, this book takes the proven methods, strategies and weapons of Guerrilla Marketing and intertwines these with advanced psychology and Neurolinguistic Programming (NLP). It also offers a structured approach to consistent marketing success.

Shares insights into three psychological dynamics driving the sales process: the salesperson, the salesperson's desire for success, and the customer. This book helps you to: develop a successful attitude, master the thinking habits of successful sales professionals, and harness their powers of concentration; and, handle customer anger.