Life is about getting what you want, and sales skills can improve your life. Most people resist spelling out what they want, but those who know what they want and know how to ask for it are far more successful in all aspects of life. This book highlights the psychology behind getting people to do what you want.
Shares insights into three psychological dynamics driving the sales process: the salesperson, the salesperson's desire for success, and the customer. This book helps you to: develop a successful attitude, master the thinking habits of successful sales professionals, and harness their powers of concentration; and, handle customer anger.
Presents marketing principles including organization of intelligence - know your market as well as you know yourself, and a secure position - occupy a position that cannot easily be taken by your opponent. This book also presents the principle of surprise - gain psychological dominance and deny the initiative to you opponent.