Life is about getting what you want, and sales skills can improve your life. Most people resist spelling out what they want, but those who know what they want and know how to ask for it are far more successful in all aspects of life. This book highlights the psychology behind getting people to do what you want.
Shares insights into three psychological dynamics driving the sales process: the salesperson, the salesperson's desire for success, and the customer. This book helps you to: develop a successful attitude, master the thinking habits of successful sales professionals, and harness their powers of concentration; and, handle customer anger.
In an era of globalisation and Internet commoditisation, salespeople are in danger of becoming irrelevant. This book helps readers understand the five disciplines of change leadership and the keys to a change psychology that turn them into vital assets for their customers and help them achieve explosive sales growth.